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SEO Sydney experts have a variety of SEO strategies up in their sleeves. Some of the strategies they use are ethical (which is white hat), while some are unethical (black hat). If you have kept touch with the news of Google’s last two algorithms updates, (Google Panda and Google Penguin), you will know why they come into being: Google has seen a lot of spammy content among the search results, and they blame it on the specialist who are using black hat techniques. But what is black hat anyway?
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