Take Note of Your Keywords and Phrases Take note of some short and easy-to-remember descriptive keywords to best describe the website you are creating. The domains should be unique and relevant. If you are a local business, then add a local keyword. For instance, if you manage a plumbing company in Sydney, you would want to include the terms â€œplumbingâ€, â€œplumbersâ€ or â€œSydneyâ€ in your proposed domains. It could go as: www.sydneyplumbing.com or www.sydneyplumbers.com.