Black Hat SEO: Unethical Practice in SEO Sydney 5

Keyword Stuffing Black hat specialists tend to overuse keywords and phrases. They would squeeze targeted keywords and phrases (even their variations) into a page’s content or articles with no regards at all. Unethical specialists do this to grab the attention of the spider bots or web crawlers (in the case of Google, Googlebot) whose duties are to discover new and updated content to be added to the search engine index.