Check out the SEO staff What kind of people would the company designate to work on your website? Do they adhere to ethical SEO practices? Are they up-to-date with the latest technologies with regards to SEO? If the company has a career or personnel section on its website, go through it and know what kind of people are working for the firm. Do not pre-judge any SEO firm by the look of their website or by word of mouth. Check out their services, and determine how their services can meet your requirements and your expectations. Use the checklist to make an informed decision.